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CARIBBEAN DOG PSYCHOLOGY CENTER

LOGO| BRAND IDENTITY| SAN JUAN, PR
CLIENT

Caribbean Dog Psychology Center is a space specialized in canine training, behaviour, and care. t was founded by Yoaciel Cristobal, specialized in canine psychology, behaviour, and communication. Also known as “Dog Gurú” in Puerto Rico, currently, Yoaciel is the only Puerto Rican certified by the famous dog trainer Cesar Millan and belongs to the group of trainers who assist him in his clinics in the United States.

KEYWORDS

Equilibrium / Shield / Professional / Trustful / Simple

OBJECTIVE

Design a symbol of identity for the center, since currently the services are distributed in different ways and there isn’t a symbol to join together all the services in a single brand.

SOLUTION

The logo icon was inspired by the process of communication, attention, and energy. A process that a dog requires to achieve physical and mental balance. This is why we came up with the concept of playing with pets because their energy and attention are focused on achieving a certain goal. For the service icons, we opted to expand the color palette that would express dynamism, energy, balance, and professionalism.