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HOTEL VERDANZA

BRAND STORY | BRANDING | SAN JUAN, PR
CLIENT

Verdanza Hotel is an independent property located in the heart of Puerto Rico’s Isla Verde district. ith more than 10 years in the Hospitality Industry, they decided to refresh all their Branding with the purpose of continuing to grow and offer a better experience to their clients. Preserve the essence of their family history, and their values make the Verdanza Hotel one of the busiest hotels in Puerto Rico.

KEYWORDS

Vibe / Rhythm / Passion / Family / Experience

OBJECTIVE

Renew the whole branding with the aim of reflecting a modern and fresh environment that generates an emotional connection, inspiring trust and familiarity with the history and values of the brand by creating a distinctive, recognizable, unique, and memorable vocabulary.

SOLUTION

We started with the creation of the Brand Story and then, we began to be renewed the rest of the branding, with the aim of projecting a contemporary, simple and modern identity inspired by the “tropical vibe” that is experienced in the Caribbean through the 5 senses. Colors, textures, sounds, smells, and flavors are the key to achieving cohesion between the meaning of the name, the history and the new Branding.