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INTERIORA STUDIO

LOGO| BRAND IDENTITY| SAN JUAN, PR
CLIENT

Interiora is an interior design studio with more than 15 years of experience in the residential, hospital, healthcare, multi-family, and commercial sectors. Their main focus is to cover projects in which they can offer a functional, cutting-edge, and stylish solution.

KEYWORDS
Simple / Delicate / Subtle / Expressive
OBJECTIVE

Design a corporate identity that reflects versatility, professionalism, creativity, and emotion.
In such a way that it adapts to the different digital and printed media where the brand will be used.

SOLUTION

For the design of the logo, we were inspired by the butterflies metamorphosis process, referring to the transformation where the transition from one state to another in the search for new forms of innovation and renewal are essential in each project whose results are extraordinary.

The icon is composed of the initials of the name, the I for Interiora, and the S for studio in a subtle, simple and balanced way to form a butterfly.

The color palette is inspired by the northern lights to express creativity and emotion, complementing the subtlety and simplicity of the design.