La Placita Paletas is a small business in San Juan, Puerto Rico specialized in creating artisan ice popsicles made with local fruits and herbs to create unique flavors. They also launched a product line of ice popsicles for pets called Doggiepops.
Joyful / Fresh / Colorful / Expressive
Design a corporate identity that reflects a fresh, cool, and joyful mood.
For the logo design, we worked together with the Puerto Rican artist Ivelisse Brignoni, where the main inspiration was the creation of the three characters that make up the logo, with bright colors and a "cool mood.”
