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LUCERNA HOSPITALITY

LOGO| BRAND IDENTITY| SAN JUAN, PR
CLIENT

Lucerna Hospitality is a consulting and distribution company specialized in the hospital industry. Their products are distinguished by being of the best quality, supplying the best brands for hotels, restaurants, and bars. The name comes from Lucerne, a town in Switzerland where César Ritz distinguished himself for his important contribution to the hospital industry.

KEYWORDS

Luxury / Quality / Classic / Professional

OBJECTIVE

Redesign the corporate Identity of the company according to their values, their quality, and professionalism in such a way that it can be used in the different digital and print media in which the brand is used.

SOLUTION

We redesigned the brand taking advantage of the essence of their storytelling, our main source of inspiration was the story behind the name, Lucerna as "Place of Light," César Ritz as the "King of the hotel industry" and a key that ties all the elements of a classic and elegant way in which the slogan complements it perfectly.