Nefrólogos del Sur is a group of specialized doctors, located in the south of Puerto Rico. They currently have offices in Ponce, Santa Isabel, Guayama, and Yauco. After changing their name from Southeast Renal Group to Southern Nephrologists, to become more identifiable in the area, they decided to renew their image for a more friendly and modern one.
Modern / Elegant / Understandable / Functional
Design a corporate identity that reflects the values, professionalism, and experience of each nephrologist, transmitting care and closeness with people.
For the icon concept, we were inspired by the basic elements for a nephrologist, the kidneys, and we opted for the heart as a symbol of prevention and care. To make it more identifiable and provide identity, we incorporated the letter N to connect all the elements, achieving balance and a modern style, easy to identify and functional for its different applications.
