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VISION PLAN

LOGO | BRAND IDENTITY | WEB | ATLANTA, GA
CLIENT

A consulting, coaching, and execution business started by Libby Goyco, a civil engineer with more than 20 years of experience specialized in planning and scheduling construction projects for small contractors, offering them the benefit of optimizing their profits, establishing a structured base for its growth and better build quality at a better price.

KEYWORDS

Accessible / Simple / Fun / Professional

OBJECTIVE

Redesign the image that was previously had for a more modern one, which is in line with the business growth objectives. As well as a simple and professional platform in which users have the facility to interact from any device, showing them the services, processes and benefits in a visual and concrete way.

SOLUTION

For the client, the meaning of their current identity was important, so it was decided to work with some concepts to reflect them in the new image, such as the compass pointing north and the path that symbolizes the journey to a goal. In order to create an element of identity that creates a connection between the planning process and a vision for the future.